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FLP Talk : A Comprehensive Communication Framework for Brand Building



Time: 11-12 pm
Venue: Theatre Hall, 6th floor
Admission: Free for All, limited seats only

Speaker: Mr Effendy Shahul Hamid, Head of of Group Corporate Communications, CIMB Group

Topic: Amidst the current financial crisis, corporations and their respective brands are further challenged to make a difference. This session discusses the role of branding, public relations, sponsorship and CSR- and how they operate as part of a comprehensive communications framework.

WSJ-CIMB FLP program: http://www.wsj-asia.com/flp/malaysia.html
There is a quiz for all students who are interested

1 comment:

  1. EVERYone needs BRANDING whether it be person, products or services.

    ReplyDelete